Molecular Coffee and Climate Change
The "Plant Based Foods" Trend
What Does This Mean For Coffee
On the one hand, a move to plant based coffee represents an extraordinary way of differentiating a brand and product. The pivot to "molecular coffee" sounds pretty cool, scientific, and advanced.
On the other hand, coffee consumers tend to be steeped in a specific kind of "coffee culture". They increasingly gravitate to sophisticated coffee products that are all about how the coffee bean is sourced, roasted, and brewed.
More educated and steadfast coffee consumers might not see the appeal of "coffee without the bean".
Still, there's considerable overlap between coffee consumers and those who are understandably concerned about the environmental impact of their choices. Plant-based coffee can honestly boast a lower carbon footprint and seems to have been developed with sustainable business practices baked into the foundation of the model.