Greyscale Photo Coffee Facebook Post

Cafés are a great way to enjoy the company of friends, family and acquaintances.

In order to make your café stand out from others in your town or city, you need to promote it online. Here are 7 ways that you can promote your café online:

1. Create a Facebook Page for Your Café.

Your customers are your first priority when you open a café. Your customers are also the people that find you on Facebook. So be sure to create one!

If you already have an existing Facebook account for your company, then you're all set. Simply log in and click "Create Page" next to the company page with which you'd like to associate your café's Facebook page. Otherwise, go to to create the page.

2. Add a Website with Information About your Café.

If you have the budget for it, then you can create a website with relevant information about your café.

You should start by writing out what information your customers want to know about your café. You could include things like how much food costs, daily specials, opening hours and what kind of food is served. If you don't have the time or skills to create a website yourself, you could always hire someone to do it for you.

3. Have an Instagram Account to Share Photos of Food and Drinks.

Instagram is a photo and video sharing social media service that was launched in October of 2010. It's become a very popular way for small businesses to share their products and experiences online. Although it's mainly used as a mobile app, you can also create your account on the web so that everyone can view what you post through their desktops or laptops.

In the spirit of promoting your café online, you want to make sure that you have an Instagram account as well.

There are many ways that you can use the social media platform to promote your café-you can post a photo of a new dish or cocktail, share a photo of the latest culinary trends in your area, or even post a picture of beautiful dishes that never made it on your menu.

You should also spend time following other cafés on Instagram and liking their posts to help them grow their followers too!

4. Host Events on Social Media Platforms, such as Snapchat or Twitter.

Social media platforms, such as Twitter and Snapchat can be a great way to promote your café. Invest in a social media account for your café and start by sharing photos of the food that you serve. You could also share jokes or information about coffee.

For example, tell customers when you're going to have themed days where you only serve vanilla coffee, or chocolate desserts.

5. Encourage Customers to Leave Reviews on Yelp or Google Maps.

Yelp is an American multinational corporation headquartered in San Francisco, California. Yelp receives more than 128 million monthly visitors and delivers over 109 million local business reviews worldwide.

Google Maps or Google Local is a service provided by Google that shows satellite images and information about the location of the nearest businesses such as cafes, restaurants and hotels.

Both Yelp and Google Maps can be great tools for promoting your café online.

You should try to get at least one review on each platform to help establish yourself as a reputable business in your area. Simply ask your customers to leave a review for you on these websites and they should be more than happy to do so.

Customers might be hesitant to leave reviews on sites such as Yelp and Google Maps. But it's a great way for you to find out what customers really think about your food and drinks.

For example, if they say that the coffee is too bitter or that there aren't enough vegetarian options in your café, then you can work towards improving the quality of what you serve.

6. Get involved in Community-Based Organizations.

Donating your time or food to community-based organizations is a great way of promoting your business. For example, if you're in the coffee industry, then you could start hosting fundraisers for local schools that are related to coffee. This will help people get to know about your café.

7. Launch a Paid Digital Advertising Campaign to Promote the Café.

When you have a café, it's important to get the word out there. Paid digital advertising is a great way of doing this. To find out how much you could potentially earn from your target audience, start by creating keywords on Google AdWords that are related to your café.

You can then check how many people are searching on Google for these keywords.

If you find that more people are searching for these keywords, then this is a great sign that your business could succeed.

Remember to not go overboard with how much money you're spending on advertising your café online. Otherwise, you might end up going into debt from the amount of money that you've spent! 

With the right digital marketing strategy, you can promote your café online and drive more traffic to your business. Find out which of these 7 ideas seem appealing to you and try them for yourself. You might be surprised by how much easier it is than you thought!